All in Market Research

Do People Really Understand What “Open Data” Means?

Ultimately the most important issue has to come down to deciding what level of data literacy citizens need. As the production and consumption of goods and services become more data-dependent in both developed and developing countries, it is reasonable to ask how much understanding of data and data related decisions people really need. I’ve referred to this elsewhere as data management literacy. Maybe we also need to consider data consumption literacy. After all, if people don’t understand or appreciate the services we’re providing, no amount of standardization, interoperability, or transparency is going to make any difference.

Social Media and Enhancing the Engineering Profession's Image

In my blog post Can Social Media Help Change the Public’s Perception of the Engineering Profession? I commented on the National Academy of Engineering’s report Changing the Conversation: Messages for Improving Public Understanding of Engineering. In my original post I lauded the NAE report but suggested that any implementation program designed to change the public’s perception of the engineering profession should incorporate social media and social networking elements. In this post I discuss some of these elements.
Dave Munger in The end of the RSS experiment presents the results of data collected to analyze what happened when his web site turned off partial RSS feeds and substituted full RSS feeds. A reduction in site page hits corresponded to the publishing of the full RSS feeds, presumably because feed reader users had no need to return to the web site -- where ads are visible.