Do you really need a blog if you already use Facebook? Listen to what Richard Musson, vice-president of marketing for Labatt Breweries of Canada, said recently when asked about using social media to support the launch of Bud Lite Lime in Canada:

Dec 23
Dec 23 Social Media Engagement Tips: Study Your Target Communities First

Dennis D. McDonald

, , Strategic Planning, Strategy, tips

Before you and your organization jump into implementing a “social media strategy,” be sure to study the communities you intend to interact with. Here are some of the questions you should ask in your research:

Oct 22
Oct 22 Social Media Engagement Tips: Twitter Alone is Not a Strategy

Dennis D. McDonald

DataPortability, Strategy, Twitter, tips

I admit it — I use Twitter. If I’m at my desk I check in throughout the day (I don’t access it by phone but by browser). Right now I follow 690 and 1,432 follow me, so I’m no “A-lister.”