Using “social” networks to build a publishing or broadcasting infrastructure has the inevitable impact that those not part of that infrastructure can become excluded from participating. That has both positive and negative impacts.
I used to be amused at those who browse LinkedIn anonymously. After all, I thought, what good is online anonymity to a service that is promoting professional networking? The two seemed at odds with each other.
We’ve always known that you need to engage with target market segments where they live and communicate. It’s also useful to consider, if you’re a project manager, your project’s engagement strategy including how your project’s staff members and stakeholders communicate.
While on Google+ I ran across a link to what I thought was another one of those “Why I Left Facebook” posts, this time one by author Douglas Rushkoff called Why I’m Quitting Facebook on CNN’s website. His reasons go beyond privacy exploits and appear to me at least to be much more serious and profound.
As discussed by Gloria Rand, recently Linkedin announced it will be ending RSS support for Linedin Groups. This feature allowed Linkedin group administrators to feed article links to groups automatically without reviewing each and every one. One possible upside of this move on Linkedin’s part is that it will be harder to flood groups with spam or unreviewed content.
Pankaj Taneja’s article The Microsoft Yammer Acquisition, Sharepoint, and Social Business speculates about Microsoft’s plans for integrating the social networking tool Yammer with the rest of Microsoft’s product line, including SharePoint.
Collaboration can be messy. Convincing a group of people to work together to accomplish a common objective, especially when the group contains many people that don’t know each other, requires artful leadership.