All in Google

NOAA’s Big Data Project Comes Into Focus

What’s different about this newly announced NOAA program is not just the potential “big data” scope of the program but the way in which private sector cloud vendors are involved as intermediaries not only to the public but also to potential data vendors and resellers.
Eventually management notices the disparity. So it will be with Google. This will be accelerated when advertising revenue starts to flatline and pressure emerges within Google to start charging for individual services that are currently subsidized by advertising. Stuff like Glass and driverless cars won’t help the situation. Nor will a walled-garden-in-disguise that pretends to be a social networking tool.