Dennis D. McDonald (ddmcd@ddmcd.com)consults from Alexandria Virginia. His services include writing & research, proposal development, and project management.
Realistically it’s also impossible to control what people say online about companies. Just type the name of any large company into the Google search engine followed by the word “sucks” and you’ll see what I mean.
Jeff Jarvis in What society are we building here? reviews the dilemma of handling “trolls” that emerge every now and then even in well moderated social media communities.