All in Demographics
No More Surveys!
I believe that polling numbers released to the public without serious methodological detail will be worthless and not to be trusted.
Is the Movie INTERSTELLAR “Good for Girls”?
I had just published a glowing review of the movie Interstellar on my web site. I tweeted a link to the review and received a reply: “is it good for girls?”
Engaging with the Millennials on Your Project's Team
We’ve always known that you need to engage with target market segments where they live and communicate. It’s also useful to consider, if you’re a project manager, your project’s engagement strategy including how your project’s staff members and stakeholders communicate.
On the Need to Tolerate Communication Diversity
IBM’s Luis Suarez’ blog post Social Media at Work presents basic arguments for why organizations, not just individuals, need to adopt social media as a normal part of their communication infrastructure. He suggests that organizations need to adopt social media because their employees and their customers are using social media.
In simpler times, elections settled things. You voted for a candidate. If that candidate lost you gritted your teeth and waited for the next election. In between elections you wrote letters and contributed money to your party. Maybe you even went door to door or made phone calls.
Facebook and Dueling "Cost Benefit" Privacy Calculations
Bruce Nussbaum’s Facebook’s Culture Problem May Be Fatal is one of the crisper analyses I’ve read of the current problems Facebook s faces regarding conflicts between its emerging business model and the “privacy” of its members.
Here’s an experiment you can do yourself if you maintain a personal contact list electronically that lets you add database fields to track different chracteristics and events.
Do you really need a blog if you already use Facebook? Listen to what Richard Musson, vice-president of marketing for Labatt Breweries of Canada, said recently when asked about using social media to support the launch of Bud Lite Lime in Canada:
One recommendations often made to professionals about blogging is that blogging, and reading others’ blog posts and commenting on them, are ways to engage in “conversations.” These conversations, so pundits like me say, can evolve over time into valuable social, professional, and intellectual relationships.
Social Media and Enhancing the Engineering Profession's Image
In my blog post Can Social Media Help Change the Public’s Perception of the Engineering Profession? I commented on the National Academy of Engineering’s report Changing the Conversation: Messages for Improving Public Understanding of Engineering. In my original post I lauded the NAE report but suggested that any implementation program designed to change the public’s perception of the engineering profession should incorporate social media and social networking elements. In this post I discuss some of these elements.
Can Social Media Help Change the Public's Perception of the Engineering Profession?
The National Academy of Engineering has published a report called Changing the Conversation: Messages for Improving Public Understanding of Engineering. Given the importance of the engineering profession to US competitiveness and innovation, I’m hoping that the important research described in the report hasn’t overlooked the opportunities social media provide for engaging the public in the types of “conversations” the title of the report seems to promote.
How Much do People Need to Understand Technology to Manage It?
Jeremiah Owyang’s post Gen Y Enter Stage Left, Baby Boomers Exit Stage Right got me to wondering how much people should understand about technology in order to manage it in an organization.
I recently spoke with Trish Bharwada of The Dow Chemical Company. Trish manages My Dow Network, a web-based online membership service launched in 2007 that targets retirees and former employees of Dow.
It's unusual for me to be interviewed. I usually do interviews in connection with my own research or my own client work. Over the past month, however, I've been interviewed five different times by five different people:
My good friend Jeremiah Owyang, with whom I wrote an article in early 2006 that is STILL regularly among my weekly top ten posts (this past week it was number one), has written Web Strategy: What the Web Strategist should know about Facebook
Tony Rossell in his blog post The Ageless Question reviewed a published research study that appears to show that age related differences in professional association membership haven't changed as much over the years as some people have been saying.
Robert Scoble in his May 13, 2007 We Need Better Statistics post does a nice job of starting off a discussion of the problems currently experienced by anyone who tries to make sense of web usage statistics.