I received an email last night from a reader of this blog asking me to comment on cost estimates he had received for the development of a new social networking service. He wants to offer targeted services to a specific but large population segment.
His thinking corresponds with a lot of interest people have these days for applying social networking techniques in a profitable or meaningful way to different population groups — young people, old people, professionals, managers, sports enthusiasts, podcasters, jobseekers, lonely hearts — you name it. If there isn’t already a MySpace/YouTube/Linkedin clone targeting any group that can write a check or reach a keyboard, there soon will be.