This document describes a process for helping organizations define and prioritize the steps involved in applying social media and social networking to their operations.
All in Definitions
More Thoughts on Developing a Social Network "Portable Relationship Map" Standard
A couple of days ago I posted Do We Need “Portable Relationship Maps” for Social Networks? There I expressed some skepticism about the feasibility of developing a standard for mapping social and professional relationships, over and above basic personal description or identity data, that could be portable between social networking systems.
In Yet another reason why we need a single, trusted, and protected identity system Jeremiah Owyang voices the common complaint about social networks. At one point he writes:
A Short Definition of "Strategic Planning"
A while back I wrote How To Develop a Business-Aligned Social Media & Social Networking Strategy which described a structured approach to strategic planning. That turned into a 2,200-word white paper and described a process for those situations where structured development process is called for.
I received a request from Donna Vitasovich for a definition of “web 2.0 and web 3.0” that she could quote on her blog. I referred her to my post Using a Blog for a “Web 2.0” Presentation instead of PowerPoint. That post includes a definition of Web 2.0 that distinguishes between “Web 2.0 as Technology Infrastructure” and “Web 2.0 as Communication and Business Process.” Here’s what I wrote:
This past week, instead of using PowerPoint, I used this blog to deliver a private presentation to a group of professional association executives to point out possible applications of “web 2.0” technology to enhance member services;
Proposed Definition for "Expertise Management Systems"
In a recent slide presentation I proposed the following as a definition of an “expertise management system:”
Prompted by conversations with government contractors in the Washington DC area I’ve created a brief (and very high-level) slide presentation that lays out some of the basics of what I’ve been calling “expertise management systems.”
Basically, “Web 2.0″ means different things to different people.
* To the programmer, it’s a set of tools and techniques that have the potential for fundamentally altering how network based applications and data are managed and delivered.
* For start-ups and venture capitalists, it’s an opportunity to get in on the ground floor of another bubble.
* For the corporate CIO or IT manager, it’s another set of technologies and architectures to be adopted and supported in an era of continued I.T. department budget strains.
* For newer or smaller companies, it’s an opportunity to acquire technical and business process infrastructure at a fraction of the investment made by older and legacy companies.
* For the marketing manager it’s an opportunity to “end-run” a traditionally unresponsive I.T. department.
* For the CEO of an established legacy industry, it’s a threat of loss of control over customer relations.
* For the customer it’s an opportunity to establish and maintain relationships that are both personally fulfilling and empowering in the face of the traditional power of larger institutions.