Jun 19

Jun 19 A Short Definition of "Strategic Planning"

A while back I wrote How To Develop a Business-Aligned Social Media & Social Networking Strategy which described a structured approach to strategic planning. That turned into a 2,200-word white paper and described a process for those situations where structured development process is called for.

Jun 1
Jun 1 The Use of Codevelopment and Networking to Improve Professional Association Membership Services

Dennis D. McDonald

Associations, Blogging, , , Strategic Planning, Strategy, Web 2.0, communications

Ana Caraveli in the Journal of Association Leadership has published a lengthy and thoughtful article titled Building the Future on Member Value: Codevelopment as a Key to Customer Relationships in the 21st Century.

Apr 18

Apr 18 Assessing Gartner Support for Corporate Web 2.0 Planning

Dennis D. McDonald

Content Management, Enterprise 2.0, Gartner, Governance, , , Strategic Planning, Strategy, Web 2.0

Recently Dennis Howlett, another Social Media Collective member, wrote about Gartner and its views on Web 2.0. Since I had an opportunity recently on behalf of a client to do some digging through Gartner’s reports and data and to talk with a number of Gartner’s analysts, I thought I’d share here some of my own observations.

Mar 12
Mar 12 Nonprofits and the Future of Social Networking

Dennis D. McDonald

Associations, Facebook, , , Strategic Planning, Web 2.0, communications

Thanks to a note provided by Sam Huleatt I attended a luncheon session last week in Washington DC titled “Leveraging Social Networks for Progressive Organizing.” I got an earful about how social networks are being used by nonprofits, election campaigns, and social action groups.

Sep 19
Sep 19 The Justification of Enterprise Web 2.0 Project Expenditures

Dennis D. McDonald

Cost Analysis, Enterprise 2.0, Strategic Planning, Strategy, Web 2.0, Web Office

Given the difficulty of doing Return on Investment (ROI) analysis for IT projects, how do you justify an Enterprise Web 2.0 project? In a comment he left on my How Much Will Your Enterprise Web 2.0 Project Cost? post, Vinnie Mirchandani suggested that one place to start would be to look at the criteria used in the past for evaluating large IT investments.

Jun 1 Jun 1 The Use of Codevelopment and Networking to Improve Professional Association Membership Services

Mar 12 Mar 12 Nonprofits and the Future of Social Networking

Sep 19 Sep 19 The Justification of Enterprise Web 2.0 Project Expenditures

Jun 1
Jun 1 The Use of Codevelopment and Networking to Improve Professional Association Membership Services

Mar 12
Mar 12 Nonprofits and the Future of Social Networking

Sep 19
Sep 19 The Justification of Enterprise Web 2.0 Project Expenditures