Mar 24

Mar 24 Comments and Jumping Through Online Hoops

Advertising, Blogging, Business Models, Magazines

Jive Software’s Sam Lawrence is at it again. In his blog post Media execs are asleep at their own wheel he takes online magazine publishers to task for putting too many roadblocks in the way of readers’ gaining access to and engaging with their content. According to Sam,

May 22
May 22 RSS Feeds: Results of a "Full" versus "Partial" Experiment

Dennis D. McDonald

Advertising, Blogging, Facebook, Market Research, Metrics, Publishing, RSS,

Dave Munger in The end of the RSS experiment presents the results of data collected to analyze what happened when his web site turned off partial RSS feeds and substituted full RSS feeds. A reduction in site page hits corresponded to the publishing of the full RSS feeds, presumably because feed reader users had no need to return to the web site -- where ads are visible.

Dec 21
Dec 21 "Most Folks Belong to Several Communities"

Dennis D. McDonald

Advertising, Associations, Business Models, Collaboration, Customer Support, Industry Analysis, ,

“Most Folks Belong to Several Communities” — this is one of the points made by Jeremiah Owyang in his discussion of replacing the term “Audience” with ‘Community.”

Dec 11

Dec 11 Who Is Writing and Reading Online Tech Magazines?

Dennis D. McDonald

Advertising, Anachronisms, Blogging, Business Models, Demographics, Magazines, Outsourcing, Writing

Dian Schaffhauser’s post If I Were Editor… in Sourcingmag.com’s Blogosphere takes online magazines (such as eWeek, InformationWeek, InfoWorld, and CIO) to task for an interesting reason:

Nov 6
Nov 6 Google will Sell Print Newspaper Advertising

Dennis D. McDonald

Advertising, Google, Newspapers

According to Saul Hansell in the November 6, 2006 nytimes.com article Newspapers to Test Plan to Sell Ads on Google, Google is initiating a test program with the participation of major U.S. newspapers to sell print advertising in the newspapers via Google's online ad sales network. It may seem odd for Google to be selling print ads, but this program makes a lot of sense for both sides:

Sep 5
Sep 5 Mohr on the Newspaper Crisis and the Importance of "Network Effects"

Dennis D. McDonald

Advertising, Demographics, Industry Analysis, Network Effects, Newspapers, Publishing

Tom Mohr in Winning Online - a Manifesto provides a sobering view of the challenges newspapers face in adjusting to a Web 2.0 world where online advertising revenue today still accounts for less than 6% of total annual newspaper advertising revenue -- and total advertising revenue is declining.

May 22 May 22 RSS Feeds: Results of a "Full" versus "Partial" Experiment

Dec 21 Dec 21 "Most Folks Belong to Several Communities"

Nov 6 Nov 6 Google will Sell Print Newspaper Advertising

Sep 5 Sep 5 Mohr on the Newspaper Crisis and the Importance of "Network Effects"

May 22
May 22 RSS Feeds: Results of a "Full" versus "Partial" Experiment

Dec 21
Dec 21 "Most Folks Belong to Several Communities"

Nov 6
Nov 6 Google will Sell Print Newspaper Advertising

Sep 5
Sep 5 Mohr on the Newspaper Crisis and the Importance of "Network Effects"